Views on Château Lafite Rothschild - 1992
Jean-Baptiste Mondino
Jean-Baptiste Mondino started out as a graphic designer at the Publicis agency before seizing his chance on a Dim campaign, where he worked wonders. His hobby is photographing rock bands – he’s a big music fan.
“At Château Lafite Rothschild, his eye fell on the barrels and their imprints on the walls, which reminded him of cave paintings.”
Then it was the big stars of the music world such as Sting, Madonna, Vanessa Paradis… who called on him for their clips. He is also very appreciated by all the great Haute Couture designers (Jean-Paul Gaultier, Yves Saint Laurent, Christian Dior…).
It is his originality and his sense of light that seduced Baron Eric de Rothschild and Daniel Vignat.