Domaines Barons de Rothschild (Lafite) are pleased to reveal the identity of their Chinese estate, Domaine de Long Dai

Domaines Barons de Rothschild (Lafite) are pleased to reveal the identity of their Chinese estate, Domaine de Long Dai

The first vintage of their Grand Vin, Long Dai, will be available for purchase on 19/09/2019. 

After ten years of learning to care for the Qiu Shan terroir, Domaines Barons de Rothschild (Lafite) are ready to reveal the first vintage of their Chinese Grand Vin, Long Dai.

“Our family have been winemakers at Lafite for 150 years so it is in our culture to be patient and take our time to make sure we release a wine we are proud of.” said Saskia de Rothschild, Chairwoman, who has just succeeded her father, Baron Eric de Rothschild, at the head of the family’s wine estates. “This vintage of Long Dai is the first chapter of a very long story as winemakers in China”.

The choice for the name Long Dai came from the family’s wish to find an identity that could show how this wine is the perfect balance between nature, and the care of men and women who have helped it reveal its best potential. It was also important to find a name that showed tribute to Shandong’s exceptional local history. Inspired by the Taishan sacred mountain in Shandong, Long Dai represents an idealized mountain that rose through the power of nature and was then carefully chiseled by human hands. Our choice of name describes what we do as winemakers: try to perfect the raw materials provided by nature.


The wine estate developed by the Domaines Barons de Rothschild (Lafite) can now count on 25 hectares of vines in full production (among 30 planted). “One thing we now know is the more the vines have aged, the better the wines we have produced, so we are excited to keep learning from this terroir over the years to come,” explains Olivier Trégoat, Director of DBR (Lafite) international estates. “This first vintage is a blend of Cabernet Sauvignon, Marselan and Cabernet Franc, picked from a selection of the 360 terraces that are planted in the granite soils that we found at the foothills of the Qiu Shan Valley.”

Benefitting from Shandong’s beautiful late-season, the conditions are optimal for the development of grapes, allowing them to reach their full maturity. Harvesting is done by hand in successive pickings. Drawing from a blend of terroirs, Long Dai is a reflection of the distinct qualities of each of these terraces, giving the wine its unique complexity. The wine is then aged for 18 months in French oak barrels, produced by the Tonnelerie des Domaines, near Château Lafite Rothschild.

“Long Dai will be distributed in the Chinese market exclusively by Pernod Ricard China, with whom DBR (Lafite) has reached a long-term partnership. The product will be available to purchase starting 19th September 2019” said Jean-Guillaume Prats, CEO of DBR (Lafite) “However, customers will have to wait a bit longer – until the end of November – to receive their precious bottles as the wine will have to rest once in the bottle a little longer to be perfectly ready… The distribution on the export markets will be addressed at a later stage in early 2020.”

Jean-Etienne Gourgues, Managing Director of Pernod Ricard China said, “We are glad to take this opportunity to broaden our partnership with DBR (Lafite). As the exclusive distributor of Long Dai in China, we are honored to be associated with a new chapter of winemaking in China. This not only demonstrates our commitment to the Chinese market and consumers, but also our dedication to enriching the high-end and fine wines portfolio in line with our strategic vision for the wine category.”

The estate will be opening to visits via appointment at the end of the year.