Los Vascos, the media campaign continues
After a major series of advertorials launched in 2011, DBR (Lafite) is continuing its media campaign with a press advertisement for Los Vascos.
In 2011, Baron Eric de Rothschild explained the DBR (Lafite) group's reasons for choosing Chile and more particularly the vineyard of Vinã Los Vascos in the Colchagua Valley. The fact that Chile is a wine-producing country and the favourable conditions in the region - exposure, a temperate climate, water resources and arid soil – convinced the group to launch the ambitious project.
After twenty years of work in the vineyard and offering a rich, varied range – Le Dix de Los Vascos, Los Vascos Grande Reserve, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc and Rosé – Vinã Los Vascos has established an identity and an international reputation for high quality wines, with an alliance of the unique expertise of Lafite and the Chilean terroir.
In 2012, DBR has chosen to highlight this alliance through the creation of a Los Vascos advertisement in the press; in addition to the wines and their South American origin, the advertisement also portrays the people involved.
This advertisement will be widely distributed in the international press.