Focus on Bodegas Caro
At the end of 2012, DBR (Lafite) will be focusing on its Argentine property Bodegas Caro through an advertorial.
In 1998, Domaines Barons de Rothschild (Lafite) and the Catena family decided to form a partnership with the goal of glorifying the marriage of two winemaking cultures, two families and two grape varieties, Cabernet Sauvignon and Malbec. Bodegas Caro was born of a shared vision and passion.
Nearly 15 years later, DBR (Lafite) is proud to market three wines in the Bodegas Caro range: Caro, Amancaya and Aruma.
DBR (Lafite) has now launched a press campaign to explain this wonderful story and to highlight its commitment to the brand. A double-page advertorial will be published in the leading professional wine magazines between now and the end of 2012: Weinwirtschaft, Weinwelt (Germany), Decanter (United Kingdom) as well as the Wine Spectator (United States).
The campaign will continue in 2013.