1997 - Frank Horvat

Frank Horvat was 15 when he exchanged his stamp collection for a 35mm Reinamat camera. He initially studied drawing at the Accademia di Brera, and then worked in an advertising agency. In 1949, he began making photos for magazines as a freelance photographer. In 1957, he became famous on the Paris fashion scene (Elle, Glamour, Vogue etc.). In 1989, he experimented with digital imaging, a method that was used in his greeting card showing a fox in a plot of hundred-year-old grapevines at Château Lafite Rothschild. This composition with the animal came from a suggestion from Baron Eric, and the artist went about creating the image with great enthusiasm.