Jean-Baptiste Mondino was involved early as a Publicis graphics artist before taking his chance on a Dim campaign, which was a breakthrough for him. He is particularly keen on photographing rock groups – he is very much into music. Then there are stars like Sting, Madonna, Vanessa Paradis, etc. who call on him to make their videos. He is also much appreciated by the leaders of the fashion world (Jean-Paul Gautier, Yves Saint-Laurent, Christian Dior, etc.) It is the originality and his sense of light that interested Baron Eric and Daniel Vignat. At Château Lafite Rothschild, his eyes focused on the vision of barrels that leave their marks on walls, which made him think of stone paintings.